Our 100+ Year Story

Since 1908 Red Star has provided effective and safe cleaning and laundry products to help people take care of the things they love.

Our mission

The Red Star mission is to preserve traditional methods of manufacturing and provide highly effective, non-toxic cleaning products for all families to enjoy.

We strive to grow our business with the same honesty and integrity we use to craft our products, never compromising any of our values.

OUR VALUES

Effectiveness & Safety: At Red Star, we aim to create the Best Products and choose the best ingredients with no compromise, whilst keeping an open mind to improvements for every product.

Tradition: We honour the Heritage of Red Star and aim to preserve craftsmanship by employing traditional manufacturing techniques, even when it is labour intensive and more costly to do so.

Reliability: We utilise the latest technology and form strategic partnerships to ensure the customer experience is consistent, reliable, and enjoyable.

Transparency: We are transparent about the ingredients in our products, best-use practices, and changes made to formulations.

A quintessential Aussie Story...

In 1908 two soap makers from Denmark started Red Star with a single product- a cleaning paste they manufactured and distributed (by push bikes!) to local factories, shops, and homes. This is a quintessential Aussie story, of having a go and offering a beautifully crafted product to the community.

1908

In 1908, Peter Petersen and Peter Mogusen started Red Star Cleaner in the Melbourne suburb of Fitzroy. Soap-makers from Denmark, they brought to Australia their special formulation for an all-natural, multi-use, cleaning paste to pedal to the factories across the city.

1936

Peter and Peter retired in 1936 after selling Red Star to Charlie Goodall, a local salesman who had supplied them with bentonite clay, wood rosin, and pumice- 3 key ingredients in the paste- and was keen to take on the business.It was Charlie who added eucalyptus oil to the paste recipe after becoming fascinated with its cleaning, sanitising, and deodorising qualities.Over the next 90 years, Red Star was cared for by Charlie's wife Adele, his son Leigh, and his granddaughter Kerrie.

2022

In 2022, Red Star changed hands for the first time in nearly a century to Amber and Brad Merlo, who were long-time customers and admittedly obsessed with the products.

Amber and Brad continue to honour the traditional manufacturing processes Red Star was built on and are committed to maintaining the craftsmanship, quality, and efficacy our customers expect.

SHOP OUR MOST LOVED PRODUCTS...

Quick view
Red Star Laundry Powder
Regular price
$27.00 $48.00
Regular price
Sale price
$27.00 $48.00
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Red Star Cleaning Paste
Regular price
$16.50 $28.00
Regular price
Sale price
$16.50 $28.00
Quick view
Red Star Laundry Powder
Regular price
$27.00 $48.00
Regular price
Sale price
$27.00 $48.00
Quick view
Red Star Laundry Sheets
Regular price
$25.00
Regular price
Sale price
$25.00